Socialbakers Adds AI-Powered Influencer Management to Its Marketing Platform

May 31, 2018


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Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with. Now marketers can leverage smart recommendations to help them discover the social media influencers that are the best fit for their audience and to measure their performance and impact on the campaign at the click of a button.

Authenticity is the key to meaningful marketing today and brands are investing significant amounts of time and money in identifying, engaging, and measuring the performance of influencers. With the launch of Socialbakers Influencer Management, marketers can now access the industry’s largest database of influencers and select the right one based on their influencer score within the selected audience persona. They can also learn how the influencer has performed in the past, before selecting the optimal candidate. By accessing Socialbakers Influencer Management directly within the Socialbakers Suite, marketers can replace the time and budget intensive manual search and performance monitoring with a one-click digital solution.

With Socialbakers Influencer Management, marketers can search by location, age, and interests. Marketers can also dig into influencer posts for inspiration and explore their likes, sentiment of comments, brands they’ve worked with before, and how they performed in the past to make an informed decision. The Socialbakers-exclusive influencers database is the largest on the market, with more than 250 million Instagram profiles, with 18 million+ profiles with 1000+ followers.