Social Media Spending to Hit $757M in 2010, According to Report

Apr 11, 2006

The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to a research report now available from PQ Media. The report discusses, by comparison, other non-traditional forms of marketing, including branded entertainment, mobile marketing and video-on-demand, will dwarf spending on social media. This group is projected to grow at a compound annual rate of 14.8% to $253.7 billion in 2010. Combined spending on blog, podcast and RSS advertising grew 198.4% to $20.4 million in 2005 and is expected to grow another 144.9% to $49.8 million this year. The study also says that podcast advertising is expected to become a larger market than blog ads by 2010.