Social Media Drives Holiday Purchases
Social media and marketing agency Mr Youth, LLC found that social media users are more influential, spend more money on holiday gifts, and are more likely to recommend holiday gifts to others. The agency reports that 66% of social media users made a Black Friday or Cyber Monday purchase directly resulting from an interaction with a brand or with friends and family via social media.
The survey found that 86% of social media users made or received a recommendation about holiday gifts. Recommendations made by social media users were twice as likely to lead to a gift purchase as those by non-users, and ultimately 65% of recommendations led to a purchase. Mr Youth also found that brands generally respond to only half of users' posts on their pages, but found that 80% of users who received a response ended up making a purchase.
An infographic detailing all of the results can be found here.
Money is the root of all evil. It is also the foundation upon which economies are built. Certainly, it's high on the list of objectives for most organizations. Hey, even not-for-profits have to cover costs. So how do we reconcile this yearning for earning with such laudable corporate mottos as "do no evil"? Companies with good reputations generally earn them by delivering genuine value to customers. These, and others, often offset craven capitalistic endeavors by doing good works. Value and giving back are certainly admirable tactics, and I would not discourage any company from following this righteous path.
You would be hard-pressed to find anything that has changed the way we communicate and share information more than social networking sites. No matter how much change these sites have spurred, the world of social networking has been undergoing its own overhaul in 2011. The introduction of Google+ and f8 caused plenty of discussion and, in some cases, public outcry. Myspace drew new interest from investors with a push to become an "entertainment portal," but 2012 just might be the year we find out who the winners and losers of the battle may be.
Hot gossip, recipes, cute baby photos and juicy tidbits about office Christmas party shenanigans aren't the only things being shared on Facebook these days. Many folks actually use the social network king to pass on interesting news articles, too. In fact, a look at what made the list of the top 40 most shared articles on Facebook in 2011 can offer some interesting clues to publishers and media outlets as to what makes a story "shareable."