Snaplytics Makes Snapchat Analytics Automatic

Oct 27, 2016

As one of the fastest growing social platforms, Snapchat is an exciting and influential outlet for brands and agencies. But getting the data required to understand the reach and the success of any native Snapchat story can be tedious and complex since the content disappears in 24 hours. To address this problem and provide actionable Snapchat data, Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, is launching out of beta. Snaplytics is already delivering Snapchat story campaign information to such top brands as Ben & Jerry’s, Vodafone, and the City of Las Vegas, with close to 200 other major brands and agencies in 30 countries making up its monthly subscriber base.

With proprietary technology that does not require any public APIs, Snaplytics provides a dashboard showing open rates, what screengrabs are taken, how many followers a campaign has, and how followers started following the account. One key way to measure the success of any social campaign is to evaluate it against a benchmark of similar companies’ efforts. Snaplytics, with a growing number of brands and agencies now on its platform, has accumulated a large amount of data on performance so customers gain additional insights into how to evaluate their own programs.