Snap and Integral Ad Science Partner

Jun 01, 2017


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Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.

Given today's climate and heightened focus on brand safety, Snap and IAS are committed to providing solutions that enable brands to manage their reputation at scale. IAS has completed an initial in-depth review of Snapchat advertising offerings and processes and determined they are proactively mitigating advertiser risk.

Snapchat includes user-generated content that is produced and published in real-time. The platform's existing unique design helps minimize negative or unsavory adjacencies. Additionally, given IAS media quality measurement capabilities beyond brand safety, Snap is pursuing a long-term partnership with IAS.

(snapchat.com, integralads.com)