Media technology startup Snap Skout announced the release of its newest product. Skout Blocks is a content-driven recommendation engine which displays relevant offers and deals at the bottom of web articles. Snap Skout has partnered with offer providers and advertisers-such as Groupon, LivingSocial, Yelp and Gilt-to deliver targeted deals and offers directly into an online reading experience.
In July 2013, Snap Skout launched the Skout Button, which lives in the social media sharebar on websites. Offers are displayed in the button's dropdown when a user hovers over it. The technology behind the Skout Button and Skout Blocks is the same. It reads the digital content on the page, processes it and then surfaces offers and deals based on the content.