Snap Skout Changes Its Name to Tack, Launches New Product

Oct 16, 2014


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Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.

In addition, the company is also announcing the launch of its new advertiser product, also called Tack. Tack helps small businesses connect with new customers by automatically converting social media posts into online ads - and placing them adjacent to relevant publisher content.

Tack uses natural language processing (NLP), location optimizing, and other technology to ensure posts show up next to the right content on its network of local publishing partner sites - including Seattle Magazine, SFist.com and MyNorthwest.com

Businesses can integrate Tack into their social networks to begin producing free online ads.  Once Tack is activated, it will automatically choose the best posts to promote, and then transform those posts into social ads - that will be displayed at the bottom of online articles throughout the web. 

(tacklocal.com)