Smartling Announces Expanded Automation Capabilities

May 21, 2019

Smartling, a software and translation services company, announced a new platform experience at Global Ready Conference 2019, the company’s annual user conference in San Francisco, with new features: Dynamic Workflows, Smartling Draft and a feature that automatically selects the best machine translation option from leading engines based on the source and target languages. Laying the foundation for Dynamic Workflows and Draft, Smartling’s redesigned platform experience optimizes the user experience with intuitive navigation, resulting in fewer clicks and more efficient workflows.

Dynamic Workflows, a new automation feature, expedites the translation process. After configuring workflows in the Smartling platform, automated decision-making rules simplify the way users manage projects, managing workflow routing by exception based on fuzzy match score, word count, string key, and length of time in the internal review step, among other variables. Now, users can keep projects moving forward in the platform without manually approving jobs or manually moving strings. Dynamic Workflows saves users time, money, and repeat decision making by driving content translations forward with fewer clicks.

Smartling Draft, a Natural Language Generation tool, was built on the premise that translation quality is best managed when source content is written with consistent tone and language. The software helps writers repurpose words and phrases previously used when crafting original content to stay on brand and on message, increasing the speed of content production and ultimately, translation. Draft is the first product on the market that leverages a “translation memory” for source content, automatically customized to specific organizations, and enabling content writers to multiply their content creation efforts,  simplify the authoring process, while keeping the entire global content experience in mind.

In addition to Dynamic Workflows and Draft, Smartling’s automated solution to select the highest quality machine translation was built for efficiency and optimization. Smartling suggests the best machine translation service (such as Google Neural Machine Translation, IBM Watson Language Translator, DeepL Translator, and others) for the user’s content based on locale, content type, use case, and other variables. The feature reduces the number of decisions customers have to make when submitting translation projects, thereby eliminating steps to translate content more quickly.

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