Smartling Acquires VerbalizeIt to Expand Multimedia Translation Capabilities

May 24, 2016

Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.

VerbalizeIt is a New York-based technology startup delivering human-powered translation services to hundreds of businesses worldwide. Founded at The Wharton School of the University of Pennsylvania, VerbalizeIt was built at Techstars and had three investors from ABC's hit TV show "Shark Tank" battling over a stake in the company. In addition to integrating its software into the Smartling platform, VerbalizeIt's Co-Founders, Ryan Frankel and Kunal Sarda, will take on leadership roles within the company. Frankel is tasked with developing channel and partnership alliances, while Sarda will focus on the product experience for customers and translators.

Smartling's technology is transforming the way global content is created, consumed and managed. Organizations, such as Pinterest, GoPro, and Spotify, are using Smartling to reach more customers with localized websites, mobile apps, and other digital content with greater speed, and at a fraction of the cost.

With the acquisition, brands can now extend these same translation management capabilities to multimedia sources. Audio and video files can be transcribed and translated. Companies can make their media content more searchable, accessible, and engaging for a global audience with high-quality, localized captions and subtitles. And, in addition to multimedia translation, Smartling's customers can break down language barriers with VerbalizeIt's live interpretation services.