SmarterHQ Announces Integration with Yesmail to Combine Data, Context, and Personalization

Jun 16, 2016

SmarterHQ, a contextual marketing technology company, announced its integration with Yesmail, an email and cross-channel marketing software provider. The integration represents a logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.

Yesmail is known for its data-driven approach and its ability to remove barriers associated with launching marketing programs. While Yesmail integrates with many leading web analytics and e-commerce technologies, this is its first integration with a contextual marketing technology.

Yesmail customers who use SmarterHQ can now trigger email marketing programs directly from SmarterHQ's user interface via its native Yesmail API integration. In a few simple steps, users can create an audience segment, trigger automated sends, manage subscriptions and track click-through and engagement behavior without ever leaving the SmarterHQ platform.