Smart Powr Player Monetizes Video Through Content Matchmaking

Sep 20, 2018


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Powr is a video syndication and monetization platform that connects video creators with publishers across the web. The proprietary video player aligns content from powr.com to publisher articles, allowing creators and publishers to drive new revenue streams by monetizing through pre-roll and mid-roll video ads.

By 2019, internet video traffic will account for 80% of all internet traffic, according to Forbes, but creating custom video content is expensive which often limits the ability for publishers to deliver a multi-media experience for their audience. Publishers agree that the benefits of delivering video alongside text articles are proven to have a dramatic impact on user engagement and time on site, especially if it is relevant to the interests of the readers.

According to a study conducted by Hubspot, 80% of marketers say that video has increased dwell time on their website and 83% of consumers would consider sharing content with their friends if it was specific to their interests. In addition, Wistia found that people spend 2.6x more time on pages with video than those without.

To help publishers meet their video needs in a brand safe environment, Powr decided to create a video syndication network powered by content creators like Fox, Billboard, Cheddar, NowThis, ViralHog, and more.

Powr’s proprietary Contextually Matching Video Player automatically recommends hyper-relevant, brand-safe video content that aligns with the publisher content. Publishers have seen first-hand that this level of customization improves their user experience and leads to both increased time-on-site and user frequency.

Powr’s exclusive video network also allows for content syndication to publisher sites across the web, which helps content creators grow audiences and revenue for the video they create.

By putting an emphasis on quality content creators, Powr says it is able to maximize video engagement and deliver higher returns to publishers and creators providing instream revenue through pre-roll, mid-roll or post-roll ad placements as well as dynamic out-stream options through native placements and text-based video. This customization enables publishers to choose the video revenue streams that work best for their platform and their audience.


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