Smaato, an independent global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform, announced the launch of the Smaato Self-Serve Publisher Platform (SPP), an enterprise grade mobile-first ad server.
With SPP, app developers and mobile web publishers can reach more than 270 aggregated global demand sources with a single integration. Smaato reaches 450 million unique users in 230 countries and serves 90 billion impressions per month.
The all-new SPP features include full publisher controls, enterprise grade ad server, private exchange. Key features of the Smaato ad exchange (SMX) include dynamic floor price management, exchange rules, blacklist or whitelist, fully integrated network mediation demand, the leading global mobile RTB exchange and SSP.