Skyword Launches Google Analytics Integration

Jan 19, 2016

Skyword announced the launch of Skyword Analytics + GA, a new integration in its content marketing software platform that combines data from Google Analytics with the storytelling metrics native to Skyword's platform. Featuring an integration with Google Analytics, Skyword says it gives its customers a holistic view of the health of their content marketing program and enables marketers to optimize the quality of the stories they publish.

Measuring the value of non-promotional brand content is a challenge for marketers at enterprise companies. It requires a broad scope of metrics from disparate publishing platforms and analytics packages to gain audience insights and understand the impact that storytelling brings to the business. With the launch of Skyword Analytics + GA, the Skyword Platform now provides a simplified view of the brand's progress by combining channel, referral, engagement, and goal conversion metrics from Google Analytics with story and storyteller performance data from the Skyword Platform.

Skyword Analytics + GA empowers traditional and brand publishers to determine the impact that stories have on audience development measured by lead generation, subscriber growth, and revenue attribution. Where traditional reporting is limited to page-level metrics, Skyword Analytics + GA roll-up reporting is based on predetermined conversion goals, and allows brand marketers to determine which contributors are most effective at engaging with-and driving action from-relevant audiences.

Skyword Analytics + GA gives marketers the ability to craft specific narratives around the performance of their storytelling strategy, and customize to an audience segment or specific business goal. Now, Skyword's customers can monitor which stories draw in new audiences, and which stories motivate a deeper level of customer engagement.


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