Skyword, a content farm, secured $6 million in funding from Cox Media Group, Inc., a broadcasting, publishing, direct marketing, and digital media company. According to paidContent, the investment will expand Skyword's business. Cox is the sole investor in the company, and a Cox representative, not yet publicly named, will join Skyword's board of directors.
Skyword produces content "for a search and social driven world," which it generates and distributes through its own platform. By way of the investment, Cox affiliates could potentially become alternative sources for distribution for that content.
Cox currently owns 15 TV and 85 radio affiliate stations in some 22 markets across the U.S. Cox has reportedly been looking to develop more interactive and rich content for its advertisers, particularly on digital platforms.