Sky to Launch Pluck Social Media Tools

Aug 01, 2008

British Sky Broadcasting (Sky) is working with Pluck, provider of social media capabilities to publishers, brands, and retailers, to embed an array of social media tools across its range of digital media properties. The new functionality will be positioned under the new Sky Community platform. The incorporation of new social networking functionality, including cross-site user profiling, will help support greater audience engagement and provide improved levels of integration across the portal. The first Sky website to launch with the new social media capabilities will be the Sky News site.