Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Powered by Fuisz' proprietary object-recognition technology, brand marketers can now scale and distribute shoppable, click-responsive video ad experiences that encourage consumers to dive in deeper and interact directly with specific objects, characters, and scenes within a video. Far more intuitive than a standard overlay, consumers can engage with any defined moving element within a video to perform lower funnel actions tied to campaign goals all while within the ad unit. Marketers can now encourage audiences to become an active participant in their video advertising, without removing them from the experience, to dramatically increase engagement.
Fuisz' authoring capabilities allow advertisers to convert pre-existing "flat" video assets into click-responsive video. Viewers are then able to select items and engage with specific elements of the creative to access product information, add merchandise to their wish list or shopping cart, or find the nearest location to buy. But the companies say this interactive video technology has use cases for marketers that go beyond e-commerce:
- Auto brands can enable audiences to click on car features or technology to learn more, as well as surface local offers and dealer locations
- Entertainment companies and video game publishers can enable audiences to click on characters to learn more about them or the actors
- QSR and other food and beverage brands can let consumers interact directly with food items on the video, and engage with recipes, menus, how-to videos and coupons, right inside the ad