Siteworx Releases 2015 Mobile Commerce Report

Jan 29, 2015

Siteworx, LLC, a digital experience agency, released its recent research report, "2015 State of Mobile Features and Functionality." This is the third consecutive year Siteworx has conducted a consumer survey aimed at understanding the quality of mobile buying experiences during the 2014 holiday season. The survey found that mobile web sites are on the rebound. Data shows a 16% decrease in the number of people relying on mobile apps versus mobile sites. The majority use mobile phones to read product reviews. The report says 37% of those asked are using their mobile device to check product reviews in store, while the number of people who used their phone to find better deals dropped by 50% from 2013 to 2014.

Siteworx says 40% of people said finding products easily made mobile purchases more enjoyable, and 52% of people said they used mobile phones to find store locations, hours, and directions.