Sitecore, a provider of customer experience management, announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. The investment will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product.
Sitecore Social is a complete social media marketing suite that allows marketers to listen, understand, respond, amplify, and publish content in social channels. Sitecore is integrating Komfo's data-driven social listening and management tool with its end-to-end customer experience platform. Users will have access to enhanced social media management capabilities, including Facebook content and advertising amplification, which empowers enterprises to own the conversation across all online and offline channels. Sitecore Social Powered by Komfo will integrate social intelligence with customer activity from all touch points, giving marketers real-time insight into customer activity and the ability to deliver personalized digital experiences that drive measurable business results.