Sitecore Announces Apps for Mobile Marketing Capabilities

Mar 10, 2014

Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.

The Sitecore iOS Media Uploader application allows marketers to upload rich media content, including high-resolution photos and videos, via mobile device directly to the Sitecore Media Library. The Sitecore Executive Insight Dashboard displays customer activity from across all touch points, giving marketers the ability to access engagement analytics and insights from mobile devices. Customer activity is automatically added into existing customer intelligence profiles stored in Sitecore's experience platform, which is accessible via the app.

The Sitecore iOS Media Uploader allows marketers to use mobile devices to feed rich media content directly into the Sitecore Media Library, where it will be immediately accessible through Sitecore's CMS. Photos and videos uploaded via the iOS Media Uploader are instantly added to existing customer profiles and automatically tagged.