Site Intelligence Gets Funding and New CEO

Nov 30, 2010

Online customer behavior analysis firm Site Intelligence has received an unknown amount of equity funding from Oxford Capital Partners, while appointing Peter Ryan as CEO. The firm measures customer behavior on the web, mobile, call centers, and in-store through a database which records individual rather than aggregated data, and using a suite of analysis and data mining tools.

Ryan, who joined the Board in May, has been brought in to lead the company through aggressive expansion plans that include entry into the North American market, adoption of greater client-focused operating strategy, and accelerated investment in its research and development portfolio.