Simulmedia Releases INSIGHTS For Post-Campaign Reporting

Jul 21, 2015

Simulmedia announced the release of INSIGHTS, powered by its VAMOS platform. The INSIGHTS application is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive fast and interactive results. This application is the latest extension of VAMOS, Simulmedia's platform that powers all of its campaign optimization, execution, and reporting.

INSIGHTS gives marketers information about both the campaign they ran with Simulmedia, and their other TV media as well. Different screens report on media delivery as well as business outcomes. In its first version, INSIGHTS will be used for clients in the tune-in space, for whom Simulmedia closes the loop by showing who tuned into a program after being exposed to a promo for that episode. Additional analytics include conversions by network, daypart, and creative, as well as competitive share information and details on where viewers were before and after a given show.