Simulmedia Launched Open Access Project

May 07, 2013

Simulmedia, a provider of audience-based television ad targeting, announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools. This includes access to reach, frequency, and cost performance data on recent national TV campaigns from more than 100 national advertisers.

This is a beta release and will be expanded over the next month to include more than 300 national advertisers and two years of campaigns. Within the searchable database at launch will be actual reach and frequency charts for each campaign by month and by different target audiences, the share of voice comparisons for each market competitor, the reach contributions by each TV network on the campaign, as well as the cost-per-reach points for each network.