Simulmedia Completes Financing

May 17, 2011

Simulmedia, Inc., a television ad targeting company, completed a $9.25 million round of new financing with participants from all existing investors which included Avalon Ventures, Time Warner Investments, Union Square Ventures, and Simulmedia CEO and founder Dave Morgan. The financing enables Simulmedia to collect anonymous viewing data, specifically on advertisements that are shown, from more than 16 million TV sets in the U.S. With that development, Simulmedia reportedly has the largest and most up-to-date TV ad viewing database in the world.