SimilarWeb Adds Mobile Web and App Analytics

Sep 25, 2014


SimilarWeb now offers insights on internet traffic across desktop websites, mobile websites and mobile apps. The competitive analytics start-up has quickly grown to be one of largest data providers in the industry. Publishers like TechCrunch, the Wall Street Journal, Bloomberg, and Reuters use SimilarWeb as a resource for data insights.

With the new additions, SimilarWeb PRO shows the traffic and engagement breakdown between desktop and mobile surfers. SimilarWeb PRO's App Analytics introduces several new data points. Insights include top keywords driving people to apps, based on real search queries; most popular keywords on the Google Play Store; breakdowns of the channels people use to discover apps in the app store; breakdowns of the paths taken inside the app stores to discover apps.