Silverpop, after acquiring PlacePunch, added PlacePunch's location-based services to its Social Connect strategy through its Engage platform. Through this tool, companies can provide customers with promotional offers after sharing their location on foursquare, Facebook, or Twitter.
Engage conglomerates Silverpop's products and features to create and manage multichannel marketing campaigns. PlacePunch provides rewards programs, check-in contests, location-based offers, check-in messaging, as well as reporting and analytics.
Silverpop is an email marketing and marketing automation platform. Silverpop and PlacePunch are both based in Atlanta, Ga. Silverpop also has branches in London, Munich, Sydney, and Irvine, Calif.