Sharethrough announced Mobile Sponsored Stories, a solution to power native ads across the mobile web. A number of publishers, including PEOPLE, Serious Eats, and Forbes, are already using the Sharethrough mobile platform to power native ads on their mobile websites.
Cruzan Rum and Sauza Tequila will be using the Sharethrough mobile platform to reach engaged audiences for their video campaigns. Pepsi is currently using Sharethrough to distribute the ‘Pepsi Beyonce "Mirrors" video. .
Sharethrough Mobile Sponsored Stories allow brands to promote original content, such as videos, articles, posts, reviews and more, across mobile sites in a scalable way. Mobile Sponsored Stories appear as part of the stream of content within a publisher's mobile site experience, labeled as sponsored content, and are automatically updated to match the look-and-feel of the site content.