Native advertising company Sharethrough announced the launch of Sharethrough Sponsored Stories, a native advertising solution that allows brands to promote articles, posts, reviews, and more across the open web. With Sharethrough Sponsored Stories, marketers can expand their promotion of non-video content beyond Facebook and Twitter to include native placements across Sharethrough's network of digital publishers.
Sharethrough Sponsored Stories was designed to allow brands to promote their original content into the organic flow of publisher site content. The Sharethrough Sponsored Stories media unit fits with the look-and-feel of each site it appears on, allowing brand media to be well-integrated into a publisher's web property. The technology allows any URL to be converted to a native ad placement across Sharethrough's network.
The Sponsored Stories product can function as a stand-alone distribution platform for a brand's original editorial content or to amplify the rollout of a new video campaign. Marketers can use the solution to promote a variety of different content including sponsored posts, media partnerships, branded micro-sites, and third-party product reviews.