Sermo Partners with CrossRef

Mar 11, 2008

CrossRef, a publisher linking service, announced that it has entered into a strategic partnership with Sermo, an online physician community. Through this new partnership, Sermo will make use of the DOI (Digital Object Identifier) to link real-time physician discussions about current research to the source medical journal articles. DOIs enhance Sermo's "Discuss on Sermo" initiative, which facilitates post publication discussion of thousands of medical research articles. Through this program, publishers can: Capture a "collective letter to the editor" with input from readers; Promote medical journal content to the online audience of US physicians; and Leverage collective discussions of medical content to augment and inform original research.