Big Data mobile location company Sense Networks announced two new products, AdMatch and AudienceSense, which the company says will allow marketers to reach new audiences and allow publishers to monetize mobile advertising. Sense Networks uses location and prediction to understand users' behavior, which will allow advertisers to target an audience.
By using these new products, Sense Networks say companies will be able to generate more revenue from mobile advertising by reaching a specific group of people a company wants to target. Sense Networks makes a point of saying that all user data is anonymous and never matched to external data sources. These new products are available now.