SendtoNews Signs Distribution Agreement with MLB Advanced Media for Digital Video Content

Jul 10, 2014

SendtoNews announced it has signed a multi-faceted, multi-year agreement with MLB Advanced Media (MLBAM) for the global syndication of Major League Baseball (MLB) and Minor League Baseball (MiLB) short-form digital video content.

Under the agreement, SendtoNews will have digital distribution rights to MLB game highlights, interviews, top plays, and other MLB-related video to local news sites throughout the United States and Canada. In addition, the agreement provides for expanded digital rights to distribute MLB video content globally, excluding certain territories where MLBAM has existing digital distribution partnerships. The agreement also includes archived content, long-form original programming, and global rights for the distribution of MiLB short-form digital video content.