SendtoNews Guarantees Video Viewability through Partnership with Moat

Sep 08, 2016

SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.     

Through the partnership, Moat provides SendtoNews comprehensive ad measurement and reporting across metrics including viewability, invalid traffic, and attention. The system provides SendtoNews' advertising partners with accurate insight on the performance of their ad campaigns, enabling them to maximize campaign performance and better analyze ROI on their digital advertising investments.