SendtoNews Expands Exclusive Distribution Agreement with MLBAM for Digital Video Content

Dec 08, 2015

SendtoNews announced that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.

As per the agreement's terms for 2016-2018, SendtoNews will have exclusive distribution rights for the digital syndication of MLB game highlights, interviews, top plays, and other MLB-related video to local news websites throughout the United States and Canada. In addition, the syndication agreement also includes archived content, long-form original programming, and global rights for the distribution of MiLB short-form digital video content.