SendtoNews Adds A.I. to Video Player

Nov 14, 2017

SendtoNews (STN) announced the full release of its new AI powered feature for its video player that intelligently scans articles and matches them to the most relevant content in its extensive short form sports video library. Once matched, it instantly displays the video in its high viewability player.

Dubbed Smart Match, publishers now need just one embed code for their entire site to get the most relevant video from the NFL, MLB, NBA, PGA Tour and more.

Already implemented in testing by over a dozen publishers, SendtoNews says players using Smart Match produced nearly 5 million scans with near perfect match rate. STN now offers the technology to its entire platform of over 1500 publishers including the New York Daily News, SFGate and Boston Herald.