Life-sciences publisher CABI and Semantico completed a project to open a large number of CAB Direct's life sciences abstracts to the Google search engine. This move vastly increases the visibility of the information the platform provides, and the companies have announced that it has more than doubled the usage of the CAB Direct platform.
Google can now fully search and index the abstracts, making them findable directly through the Google search engine. The platform recognizes when a user has accessed the site via Google and will allow them to view a defined amount of content for free before prompting them to log in, if their institution already has a subscription to the site, or suggesting that they register as an individual user for access to the full content.
For more information on this story, check out this recent EContent Blog post by Michelle Manafy.