Self Drops Regular Print Editions

Dec 06, 2016

Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self’s regular print production will end with the February 2017 issue. 

In the future, Self will publish special print editions around health and wellness-related moments throughout the year. The Chinese edition of Self will continue to print its monthly edition.

Earlier this year, embarked on a new digital content strategy led by social video and a completely redesigned and modernized website. To date this year, video viewership has experienced triple digit growth. According to Condé Nast, in September 2016 broke all previous traffic records – the fourth time this year – with 5.3 million unique viewers, representing a 56% increase year-over-year.  The brand also saw its highest engagement in September, with 49 million total minutes spent, representing a 460% increase year-over-year.

Kylstra was appointed as the executive digital director of Self in September 2015, and has since overseen all digital editorial content for the brand. Previously, she was the health editor of BuzzFeed, where she launched their popular Health vertical. 

In November, Condé Nast announced an investment in Teen Vogue’s digital, video, and social content and introduced a larger collectible quarterly print format. The new frequency is designed to capture key audience moments relevant to young readers’ lives.  The first issue, focused on young love, will be released in the spring of 2017. Additionally, Amy Oelkers has been promoted to head of revenue for Teen Vogue, reporting to Jim Norton, chief business officer and president of revenue for Condé Nast.