Cadmus Communications Corporation has announced that Select Registry, Distinguished Inns of North America, has chosen Cadmus MediaWorks and ArticleWorks solutions in an effort to provide enhanced marketing services to its members.
Select Registry's members are a group of 400 inns, bed & breakfasts, and small hotels from California to Nova Scotia. The nonprofit association maintains a Web site featuring its members' inns and publishes an annual directory of the properties. The Cadmus MediaWorks team enhanced the members-only Web site so that owners can update, proof, and submit their directory listings online, which then generates pages for the directory using configurable templates. In a newly added feature, owners will be able to use Cadmus ArticleWorks to order quantities of printed postcards of their individual directory page to use for marketing purposes.
ArticleWorks is a content delivery and digital rights management system with ecommerce functionality that is designed to enable publishers and other content providers to deliver content on demand in either printed or secure electronic formats. MediaWorks is a suite of technology-enabled products and services focused on generating efficiencies for the desktop publishing process and enabling methods for the distribution of digital content.