Seismic Secures $40 Million Series C Funding

May 31, 2016


BEST PRACTICES SERIES

Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.

Seismic provides enterprise sales enablement and content management software. Its platform allows enterprises to align sales and marketing teams to effectively reach clients. With Seismic's award-winning technology, marketing teams can keep their collateral up-to-date by seamlessly updating content such as data points, logos, or case studies from various sources. Marketing teams are able to create, organize, and manage collateral with confidence that all content is accurate and compliant so that high performing sales teams have what they need, when they need it. In addition, Seismic provides analytics on content performance, enabling marketing and sales teams to implement effective collateral at optimal points in the sales process. Seismic enables sales and marketing teams to produce collateral, efficiently create personalized content for specific audiences, and spend more time in client meetings and other revenue-generating activities.  

(seismic.com