Searchmetrics Introduces Link Optimization

Dec 10, 2015

Searchmetrics, a provider of search and content performance tools, introduced Link Optimization, a new feature designed to help online marketers work smarter and save time when optimizing the structure of internal links between the pages on their websites.  This is a much underrated website optimization process, which, if performed correctly, makes it easier for site visitors to find what they are looking for, increases traffic to important pages, and improves search performance.

At the same time, the company is launching Smart Reporting, a new feature which it says cuts report creation time by up to 90%. This makes it possible to generate role-specific dashboard reports about search and content performances that are automatically populated with the headings and KPIs most relevant to individual job functions.

Searchmetrics Link Optimization, part of the Searchmetrics Suite platform, is a new data-driven solution that performs a detailed analysis of a website's current internal link structure to identify problem areas and recommend improvements with the help of intuitive charts and visualizations. It also overlays this information with Searchmetrics' own KPIs and insights about the content and search performance of the site's pages.