Searchmetrics Expands Local Search Data

Mar 20, 2013


Searchmetrics, a provider of search and social analytics software, has expanded the localized search data it provides to allow online marketers to analyze search results in 154 cities and 14 countries around the world. Search engines are increasingly displaying results tailored to searchers' locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.

The localized data spans 50 cities across the United States as well as cities in Austria, Germany, Switzerland, France, Sweden, Italy, Canada, United Kingdom, Mexico, Colombia, Argentina, Chile and Australia. With data available on multiple search engines in many cities, Searchmetrics now provides information from a total of 166 city/search engine combinations.