Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions. With Mobile App Rankings, marketers can analyze both mobile and tablet search performance for Android and iOS apps, down to specific regions. The rankings offer search performance data and insights for more than 700 mobile and local search engine combinations and provide weekly "winners and losers" lists showing which mobile apps are outperforming peers.
Searchmetrics also has created a new version of its Competitive Keyword Discovery software, adding the ability to see which high-traffic topics and keywords are resonating with competitors, and which might be missing from the researcher's portfolio. Competitive Keyword Discovery can analyze any site's content and keyword strategies at a domain level and is the only solution providing real-time analysis of individual web pages through a simple URL-level comparison.
A third new feature to the Searchmetrics Suite is Visibility Guard, which provides an early warning system through email or HipChat and Slack real-time messaging to alert users to problems found during a scheduled crawl. Visibility Guard's automatic error-identification system is a critical step in staying ahead before search engines remove important rankings due to preventable errors. The full version of Visibility Guard incorporates a number of features specifically asked for by customers, including configuring the software to ignore certain error types, customizable monitoring of page URLs, and setting a minimum SEO Value and Traffic Index.
The latest version of Searchmetrics Suite is now able to identify keywords that include Extended Search integrations within search engine results pages, including Twitter Card, Mobile App, Direct Answers, Knowledge Graph and Carousel. Searchmetrics' Research Cloud has added Belgium to the 26 other countries in which it offers search, social insights, and data. It also contains new Mobile Visibility data for Switzerland.