New functionality in Searchmetrics' search and social analytics software lets digital marketers analyze and track how their sites are performing in searches on mobile devices. Users can monitor search engine rankings and the corresponding traffic coming from searches on both mobile phones and tablets, as well as analyzing mobile search performance on these devices at a local level.
The new features available in the Searchmetrics Suite also allow users to research and analyze specific mobile keyword trends to help inform and plan mobile focused Search Engine Optimization (SEO) campaigns. A Searchmetrics study found that over 25% of search results on mobile phones are different to search results displayed on computers using the same keywords, while search results on tablets differ from those on computers in around 8% of cases.
Updates also include the Outgoing links feature that helps analyze outbound links from sites.