Releases Geo-Targeting Tool

Nov 05, 2004, a pay-per-click (PPC) search advertising company, has announced the release of a new geo-targeting tool developed to help advertisers that wish to provide access to their products and services to prospects in foreign markets. To use the new geo-targeting tool, advertisers mark the appropriate check boxes from a list that currently includes France, Germany, Italy, and Spain to receive traffic from those countries. For those interested in trying out the new tool, it can be accessed through the advertiser interface under the "Campaign Reach" section. Advertisers with products or services appropriate for European markets can opt-in to the list of countries currently on the network.