SearchTeria and i-ZEST have announced that they have signed a partnership agreement in a search engine-based mobile advertising business. Under the partnership, SearchTeria will transmit online ads to users of i-ZEST's mobile Web site. The alliance is intended to allow the cellular phone user to receive a variety of information, depending on their category searches. SearchTeria's partner Web sites include kooI-I (www.kool-i.com) and K-tai news (k-tainews.com). The mobile ad service supports i-mode, EZweb, and Vodafone live! services.