Search Ads Beats Display Ads in Mobile Spending

Jun 07, 2012


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According to a new survey from the Interactive Advertising Bureau, search ads are out spending display ads by a significant margin in the US and around the world in 2011, according to paidContent. In the report it says that the discrepancy between spending from advertisers is $811 million on search ads and $572 million on display ads in the United States. When it comes to advertisers in Europe and Asia, the difference is much greater.

One theory behind the difference in ad spending is the idea that mobile devices have smaller screens than laptops or desktops making mobile display ads much more interfering and unfriendly.  Regardless how of the money split goes from 2011 and beyond, the market for mobile advertising will continue to grow as more people around the world purchase smart phones and tablets.

(www.iab.net