Several scholarly publishing houses have confirmed that they are backing a comprehensive model for the world of individual, institutional, and 'big deal' customers. The Customer Insight Framework, published by data integration firm DataSalon, has been endorsed by the American Institute of Physics, BMJ Group, IOP Publishing, Oxford University Press, and the Royal Society of Chemistry.
The framework presents a concise set of 12 guiding principles designed to define a shared roadmap towards the end goal of a complete and fully-integrated customer view. According to DataSalon, such a model provides a foundation for sales and marketing activities, including effective up-selling and cross-selling, targeted campaigns to drive renewals, article submissions and email signups, and accurate analysis of market share
and key prospects.