Satisfi Labs Completes Funding Round Led by Major League Baseball

Apr 02, 2019


Satisfi Labs, an AI-powered Knowledge Management Platform, announced it has completed a new round of funding led by Major League Baseball (MLB) with participation from Red Light Management (RLM). The investments bring Satisfi Labs' total funding to $6 million, and will help the company further develop relationships in sports, entertainment, and tourism while expanding to new areas like retail and enterprise. MLB and RLM join pre-existing investors including Stadia Ventures, Jeff Vinik, and Broadw.ai, a consortium of Broadway producers and theater owners.

The investments by MLB and RLM represent mutual confidences in Satisfi Labs' vision to unlock information for fans and customers that is not currently accessible elsewhere. A partner with MLB since 2016, Satisfi Labs' expanded partnership with, and investment from, the League further positions its platform as the dominant fan engagement technology solution used by professional sports properties, including more than 20 MLB Clubs. Additionally, Satisfi Labs is extremely excited about partnering with RLM and its ability to build meaningful relationships in the $31 billion live music industry.

Satisfi Labs, which also has professional sports team partnerships across the NFL, NBA, NHL, MLS, and Minor League Baseball, plans to use the new funds to expand development in the retail and enterprise spaces. This expansion includes the development of key partnerships with best-in-breed conversational commerce services to provide more comprehensive solutions and products across all industries. Satisfi Labs also plans to grow its sales and marketing functions and product innovation teams as part of an effort to expand globally. Additionally, it will continue to broaden its product offerings such as ticketing and transactional products across industries.

Its technology goes beyond search engines and today's virtual assistants for some of the most prestigious sports teams and brands by unlocking the power of proprietary brand data to answer customer questions on-demand in manners not found anywhere else. The company is continuously expanding its work in the retail space post recent graduation from Target + Techstars retail accelerator in October of 2018. Also in 2018, Satisfi Labs expanded its offerings into 27 tourism and attraction locations, partnering with properties such as the Ripley's Believe It or Not! Gatlinburg TN, the Roger Williams Parks Zoo, the Norwalk Aquarium, and the National Baseball Hall of Fame and Museum.


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