SapientNitro Partners with Adaptly

Apr 28, 2015

SapientNitro, a Publicis company, announced that it has entered into a strategic partnership with Adaptly, a media technology company which enables advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. Adaptly will become the agency's social advertising technology partner in North America enabling SapientNitro to leverage the company's software and marketing services to expand and improve social media advertising opportunities for its client base.

Sapient has used Adaptly's media buying technology for campaign planning, execution, and reporting for its clients since 2014. The agency will now be able to offer more and better solutions for clients targeting social media networks.

Paid social media spending is forecasted to rise to $23.68 billion worldwide in 2015 and reach $35.98 billion by 2017, representing 16.0% of all digital ad spending globally, according to eMarketer. Advertisers in North America will spend the most on social, representing 41.2% of the global spend.