Sanford Names MediaBin to Manage Marketing Assets

Apr 01, 2003


MediaBin Inc. has announced that Sanford, a division of Newell Rubbermaid Inc., is using MediaBin Digital Asset Management software to manage its marketing assets used to sell Sharpie, Paper Mate, Expo, Parker, and Waterman, among other brands. The company manufacturers more than 6,000 writing instruments and art supply products. Sanford is centralizing all marketing and brand assets in their MediaBin catalog, making brand-correct photos and logos accessible throughout the enterprise via a Web browser. This self-service access will speed the delivery of new assets and free the graphics and marketing staff from time-consuming asset searching, reformatting, and delivery for each unique application.

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