Acquires Sendia; Introduces AppExchange Mobile

Apr 14, 2006, inc., a technology and market provider of on-demand customer relationship management (CRM), has announced its mobile applications with AppExchange Mobile, through the acquisition of Sendia Corporation for $15 million in cash. Sendia President and COO Alex Klyce has been named SVP and general manager of the AppExchange Mobile Business Unit for

The combination of the AppExchange on-demand platform with mobile technology from Sendia will mobile-enable more than 60 on-demand applications that are currently available on the AppExchange. Using AppExchange Mobile, all current and future AppExchange partners will be able to extend their on-demand applications to any mobile device with no extra development cost or complexity. AppExchange Mobile provides developers with a new model--developers can write an application once on the AppExchange on-demand platform and run it on any mobile device, as well as any Web-enabled PC, without additional coding. Customers can manage and run all applications, on a customizable, open development platform, with central administration. AppExchange also provides a consistent security model, single data model, and a consistent experience for users.

The AppExchange Mobile platform provides features for mobile development including over-the-air management, secure data transfer, and support for handheld devices such as RIM's BlackBerry, and wireless operating systems and platforms including Intel's Centrino, PalmOS, RIM OS, and Windows Mobile (beta). In addition to the Salesforce suite of on-demand applications, including Salesforce SFA, Salesforce Service & Support and Salesforce Marketing, more than 60 other applications on the AppExchange are AppExchange Mobile ready. AppExchange Mobile is now available and priced at $50 per user per month for Enterprise Edition and Professional Edition customers. AppExchange Mobile is included in Unlimited Edition for no extra charge.