Salesforce Acquiring Datorama

Jul 24, 2018


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According to a post on its website, Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers. Datorama says it enables more than 3,000 global agencies and brands to optimize marketing campaigns, automate reporting, and make data-driven decisions faster.

“Salesforce's acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale,” according to the post.

Meanwhile, Datorama customers will be able to leverage the power Salesforce to take action on data and insights.